Max Valiquette

As Creative Director, I led a team of copywriters, our research group, marketing and creative to bring Shazam's unique use of data to life in our Year in Music experience and campaign. Fans could have a look back at music’s heaviest hitters on Shazam, catch up with Next to Know’s rising star in 2018 and discover the artists everyone will be talking about in 2019. 

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The campaign garnered press coverage and was the highest performing content piece within the app for the month of January.

 

To celebrate a huge first year for Next to Know, myself and the team also conceptualized an invite-only private showcase of the year's incredible roster of up-and-coming artists.