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Smirnoff ICE Electric Flavors
Art Director
To help make a splash with their launch of new ICE Electric Flavors, a resealable malt beverage, Smirnoff turned to Shazam. The campaign's central concept was to entice users to #KeepItMoving. By visually Shazaming point-of-sale materials, the bottles and various online and social activations users were instantly brought to a custom hub of content and giveaways such as an Uber coupon, a playlist, and an exclusive EDM remix!
I served as Art Director and developed the concept for the experience, the design and UI of the experience and video and GIF creative that lived in the experience and on social media.
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